Popular Music Used in Commercials
Popular Music Used In Commercials
Stop The Insanity-Hire Someone To Write A Jingle!
Many years ago, in a far away place and time, companies wishing to promote their wares on television would hire songwriters to develop advertising jingles to promote whatever they were selling. But recently, in my mind, some companies have crossed the proverbial line, so to speak, by using classic Beatles’ music to pitch their products.
Am I the only one who is absolutely appalled by the superstore Target’s use of the great Beatles’ hit entitled “Hello Goodbye” (although in the commercial they have changed it to “Hello Good Buy,” how clever). Couldn’t the corporate big wigs just hire Barry Manilow (who wrote the classic McDonalds’ jingle: “You deserve a break today”) to write a sappy jingle?
However, sadly, this trend has been used over and over again in recent years and there does not seem to be an end of it. Moreover, if I hear the Badfinger song “Come And Get It” (in the advertisement for GMC automobiles), I’ll scream!
When Michael Jackson allowed Nike to abuse the legendary hit by the Beatles’ “Revolution,” it seemed that the floodgates were opened, and an advertisement bandwagon was born. But, I am not sure that these companies realize just how many people are offended by their blatant misuse of these classic rock and roll songs.